Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

NEW YORK--(BUSINESS WIRE)--Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write ...

The contents of this article are a pragmatic, simplified, and adapted version of John Austin’s (1962) work on speech act theory (SAT), first presented at Oxford University between 1951 and 1954 and at ...

A leader’s choice of words can influence the mood and productivity of their team, shaping their perceptions and ultimately impacting their performance. Unfortunately, leaders sometimes overlook the ...