“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

All retirees should seek to protect at least some of their funds from themselves. This article describes why and how I am coping with this issue. An easy step is to designate a Trusted Contract with ...

Showrooms, light on inventory but heavy on customer experiences, are a rapidly growing model in retail. And not just for digitally-native brands that want to cross over from the virtual world to the ...

Helping choose your company’s strategy is one of the key roles any business leader plays. But if our behaviors don’t match up with that strategy, we’re sure to send confusing mixed messages to the ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...

Strategy has become an often-used word that is applied to many circumstances and areas of business. There are strategies for sales, technology, marketing, HR, and the list goes on and on. As a ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

There are a gazillion books in my local business school library with the word 'strategic' or 'strategy' in the title. Open the book, and nowhere will you find a specific perspective on what strategy ...