Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Avinash Tripathi is an analytics evangelist, thought leader and keynote speaker with over 20 years of experience in higher education. As we approach the halfway point in 2024, we can look back and see ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

In today's modern business environment, data is the foundation of efficient business operations. Organizations generate and collect large amounts of information from various sources such as social ...

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...

Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...

Before there was AI and data science, there were decision support software and ubiquitous spreadsheets. It was the age of small data, not Big Data. But have we lost something important along the way?