Mobile consumers today are becoming used to ads that redirect them to the App Store to install applications when tapped, but a new product from marketing analytics company Tapstream will now take ...

Dane Holewinski, co-founder and COO of Yozio, a company that helps developers with organic mobile app growth, told Mobile World Live that increasing support for app deep linking will connect “paid ...

Google announced a bunch of new or updated tools from the Google Ads side yesterday. These include an updated test my site portal, feeds in app campaigns and deferred deep linking, deep linking ...

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only ...

Google's new offerings could help mobile marketers optimize their web and app-based services in several ways. The Test My Site tool provides more information about website performance, with Google ...

We want teams using Firebase to know they have someone in their corner as they ensure continuity of marketing efforts. Firebase has made it known that on Aug. 25, 2025, Dynamic Links will officially ...

MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ — Branch, the industry’s leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward ...