Deep linking — the practice of linking to relevant content inside of an app, not just to the app’s front door — is becoming an essential practice for app developers and the brands they represent. An ...

SAN FRANCISCO--(BUSINESS WIRE)-- Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences ...

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Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only ...

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and ...

Editor’s Note: Customizing Your Workflows with Deep Links is part of the MacStories Starter Pack, a collection of ready-to-use shortcuts, apps, workflows, and more that we’ve created to help you get ...

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand ...

Plex has dramatically expanded its focus on streaming in recent months, and now it’s taking things even further. At CES this week, Plex has teased the next steps in its efforts to become a ...