Neuroscientists have revealed how sensory input is transformed into motor action across multiple brain regions in mice. The research, conducted at the Sainsbury Wellcome Centre at UCL, shows that ...

For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive effort, which tracked single neurons across almost the whole mouse brain, ...

Add Yahoo as a preferred source to see more of our stories on Google. Mice moving tiny steering wheels to control shapes on a screen have given scientists an unprecedented view of how decisions unfold ...

For centuries, philosophers have asked: where, in the mind, does a decision begin? Is there a moment we can point to and say—there, that’s when the mind… made up its mind? Neuroscience has long tried ...

Visualization of 75,000 neurons (colored dots) active across the brain of an adult mouse across different stages of a decision-making task. Dot size reflects a cell’s average firing rate, such that ...

Researchers have invented a map showing how the brain functions during decision-making; it has been described in detail in the journal Nature. The insights gathered by the team of experts have been ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Scaling a business hinges on streamlined decision-making. Leaders must be agile, making accurate and timely decisions to ensure success. Streamlined decision-making enhances business agility, enabling ...

In today’s fast-paced and information-driven world, making well-informed decisions requires more than just intuition. It demands access to reliable data, efficient analysis, and clear visualization.