Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

Researchers have developed a new explainable artificial intelligence (AI) model to reduce bias and enhance trust and accuracy in machine learning-generated decision-making and knowledge organization.

To better understand decision-making, researchers can create computational models—groups of equations that aim to predict what decisions people would make when faced with a set of choices. For example ...

A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making. The findings from Princeton neuroscientists may one day improve how ...

As artificial intelligence revolutionizes the business world, a more subtle but equally powerful force is emerging: intuitive decision-making. Executives increasingly recognize that combining rational ...

Rotman School of Management’s Jennifer Riel shares a four-step process for making stronger choices. Jennifer Riel, an adjunct professor at the Rotman School of Management, presents a model way to ...

Scaling a business hinges on streamlined decision-making. Leaders must be agile, making accurate and timely decisions to ensure success. Streamlined decision-making enhances business agility, enabling ...