Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

Using the same set of functional test cases across multiple projects without adapting them to the unique requirements or challenges of the current project.

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

In today's rapidly evolving digital landscape, the imperative for organizations to cultivate a data-driven culture has never been more pronounced. Many CEOs and organizations talk about having a ...