This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

NEW YORK, June 08, 2023 (GLOBE NEWSWIRE) -- Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced the launch of GraphPort, a new ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The company used Robyn, an open-source marketing-mix modeling tool from Meta to ...

LOS ANGELES—James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the company’s AI-powered advertising solutions ...

Traditionally, in-game advertising involved static placements, such as signs or branded items embedded within a game’s environment. Think driving by an advertisement on a virtual billboard in a car ...

LONDON & NEW YORK--(BUSINESS WIRE)--Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Omnicom's revenue and profit have stagnated, though positive free cash flow and manageable debt offer financial stability. The Interpublic acquisition could unlock growth through scale, sector ...

For quite some time, the advertising industry has assumed that targeting based on online demographic data equates to better ad performance. However, with recent changes in data privacy laws and ...