This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising PR Newswire ENGLEWOOD, Colo.

Traditionally, in-game advertising involved static placements, such as signs or branded items embedded within a game’s environment. Think driving by an advertisement on a virtual billboard in a car ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.

New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...

LiveRamp (RAMP) recognized for extensive partner network, interoperable architecture, and native activation SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first ...

LONDON & NEW YORK--(BUSINESS WIRE)--Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank ...

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in ...

For quite some time, the advertising industry has assumed that targeting based on online demographic data equates to better ad performance. However, with recent changes in data privacy laws and ...