The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Analytics, the use of computer models to produce insight for decision making, is increasingly the key to competitive advantage in grocery retail. In this new world, data is the fuel that powers the ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Data is the lifeblood of our economy. If you’re not paying ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...