Video content is one of the marketing channels with the highest ROIs out there, with 84% of marketers seeing increased sales. But for video content to be effective, businesses need to make data-driven ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

Artificial intelligence is ushering in a new era where a robust AI data strategy is paramount. Companies are focusing on building smarter, more connected systems that make data easier to deploy for ...

Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in ...

Apurva Wadodkar, Sr. Director Data & AI at TI Automotive, is a data science leader driving strategic, people-first innovation at scale. Over the last two decades, I have had the chance to roll up my ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

As organizations continue their digital transformation, the demand for timely, consumption-ready data has never been higher. Yet simply adopting data operations tools is not enough to improve data ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Enterprises want more value from their data, but recent research from Salesforce shows how ...

Data is critical for informing your video content strategy. But trusting vanity metrics can tempt you into setting the wrong priorities. Avoiding vanity metrics is a critical step in developing an ...