Media measurement and analytics company Comscore offers added value to data management in the field of multimedia platforms in the United States and globally. I assumed that SCOR’s patents and ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

The decision intelligence company has named Rachel Scott to lead its customer-facing decision science capabilities, following ...

Greg Kihlström advises Fortune 1000 companies on MarTech, CX, and Digital Transformation at GK5A, and hosts The Agile Brand Podcast. In a world where customers expect highly personalized experiences ...

It’s no longer about hiring specialists. The market now demands hybrid marketers: people who can speak to both business goals ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Marketers understand the power of big data. Yet, what chief marketing officers (CMOs) do not know is how to prepare for the era of big data They realise how profoundly the ability to collect and sift ...

Marketing and data science have historically been disparate — the latter long considered back office, the former at the front lines, various siloes sitting between. But generative AI, as it is nearly ...

The following was previously published in an earlier edition of Marketing Insider. Big data is changing the way the world works. The speed at which unprecedented volumes of information are being ...

At least once a week, I receive invitations to webinars with clickbait-worthy headlines extolling the demise of data-driven marketing. I can also list a dozen B2B influencers on a crusade to banish ...