Adobe today (Feb. 20) announced the general availability of an offering that enables brands and publishers to better partner for first-party data collaborations, per details shared with Marketing Dive ...

Co-op is trialling making planogram data available to branded suppliers, ahead of a rollout to its full supplier base. The convenience retailer is working with retail technology company VST on the ...

Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. To commemorate the latter, my gift to you is an update on ...

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help ...

Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be ...

NEW YORK--(BUSINESS WIRE)--Polymarket, the world’s largest prediction market, and Dow Jones, a global provider of news and business information and a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS ...