This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you do because otherwise, you would ...

During the COVID-19 pandemic, data has been valuable when monitoring the spread of the virus, containing it, and beyond. However, its widespread use raises concerns among privacy and data protection ...

The past two years have seen the passage of several new state data privacy laws in the U.S. and growing momentum around a proposed federal law that would provide one framework for all U.S. consumers, ...