The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not ...

In an era where data is often hailed as the new oil, organizations are tempted to collect as much information as possible. They believe every extra piece of data holds the key to innovation, profit or ...

Data minimization is a legal and operational necessity in today’s privacy landscape. There are now legal and operational curbs to the pervasive practice of keeping everything forever. With the rise of ...