Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals, build privacy-first frameworks, and treat analytics as a strategic ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Knowing the correct phase connectivity information plays a significant role in maintaining high-quality power and reliable electricity supply to end-consumers. However, managing the consumer-phase ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the ...

The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...

At least a dozen federal datasets have been axed or altered under the Trump administration. They track issues such as climate ...

TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience panels, which rely on a smaller group of people that have ...