“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The healthcare industry hasn’t quite figured out yet an effective way to manage the vast profusion of data being shared between providers, payers, digital health startups and government agencies.

Imagine for a moment the following scenario: You and your fellow members of the senior leadership team are gathering in the conference room for a regular meeting with the CEO. She starts talking about ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

Any time Mark Zuckerberg gathers the media together for a “major announcement,” it’s an event that’s one part press conference and one part circus. This week, the Facebook founder unveiled Graph ...

Forbes contributors publish independent expert analyses and insights. I cover the far frontiers of science, technology and culture. It’s a puzzle wrapped in an enigma wrapped in a symphony. It’s the ...

Sharing data after a clinical trial has been completed seems like it should be a slam dunk, a win for many stakeholders, including the general public. Instead, such data sharing is still something of ...

Ubiquitous social media platforms—including Facebook, Twitter and Instagram—have created a venue for people to share and connect with others. We use these ...

Much of the earliest Big Data activity was in Silicon Valley firms with online products and services—Google Inc eBay Inc. Yahoo Inc. Facebook Inc., LinkedIn Inc., and the other usual suspects—and ...