This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, ...

A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here's a list of its many uses. Google Tag Manager is a powerful, free tool that ...

Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal ...

If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn't always an intuitive process.