The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

A new study suggests wisdom may guide how creativity is expressed. In the age of AI, cultivating wise creativity may matter ...

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...

The Cannes Lions International Festival of Creativity has long been a celebration of originality and there has been increasing recognition that data is not just a supporting tool but a dynamic driver ...

Data has become an integral part of modern business decision-making, offering clarity, accountability and measurable insight. But when numbers become the only lens through which ideas are evaluated, ...

Marketing has evolved dramatically, driven by the convergence of creativity, technology, and data. Once separate, these forces now work in harmony to create personalized consumer experiences that ...

Data is not a blocker to creativity, Alexis Ohanian argues, as designers are already getting inputs all of the time. New software can provide insights they never had. Access to real-time data also ...

Marketing is a numbers game mired in alphabet soup. We need to be able to measure ROI through MQLs and SQLs. It’s driven by processes, and marketers need to track every activity to ensure strategic ...

Consumers today are more digitally engaged than ever—but they’re also more sceptical. Across the APAC region, social media plays a pivotal role in shaping purchasing journeys: 74% of consumers use it ...

Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? Lucy Fisher investigates As we go ...