High bounce rates. Low click-through rates. Nearly nonexistent conversion rates. These abysmal results are what email campaign nightmares are made of. Marketers can rack their brains trying to get a ...

Every day, businesses depend on data to operate. Customer orders, quotes for new business, conversations around products, campaigns for marketing—pretty much every business process today is based on ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Dany Lepage discusses the architectural ...

Unison by Melissa is a customer data platform that brings all of Melissa’s data quality tools together, putting the power of data cleansing into the hands of the non-programmer. Unison’s highly ...

The “big data” world is pervasive—to the point in which every organization is now a big data organization. As AI, machine learning, and other high-end analytics become mainstream parts of business ...

One of the critical decisions facing companies embarking on big data projects is which database to use, and often that decision swings between SQL and NoSQL. SQL has the impressive track record, the ...

From AI-driven attacks to cutting-edge vector search capabilities, 2026 is redefining how we secure, optimize, and manage SQL databases. New SQL Server features, evolving threat landscapes, and modern ...

SQL has dominated data querying for decades. Newer query languages offer more elegance, simplicity, and flexibility for modern use cases. For the last three decades, databases and Structured Query ...