Leon Gordon is a leader in data analytics, a current Microsoft MVP based in the U.K. and a partner at Pomerol Partners. As an experienced leader in data analytics, I truly believe that data is one of ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

If the past few decades have confirmed anything, it is the power of data, broadly defined to include activity involving small data, big data, statistics, analytics, and artificial intelligence by ...

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations struggle ...

The search for new sources of alpha by buy-side firms has necessitated the rapid adoption of data analytics. In response, some sell-side firms have started integrating data analytics into research to ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...

Swamy Ramajayam is not just another tech leader. He is the kind of professional who sees data as more than numbers on a dashboard but as a tool to transform industries, build smarter organizations, ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...