ExchangeWire

MarkApp Launches Harion DSP, an Omnichannel Performance & Branding Platform

MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) ...
adexchanger

Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork

So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its own app just to run live tests of SKAdNetwork. SKAdNetwork is Apple’s privacy ...
adexchanger

Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars

Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s ...
Morningstar

Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising

Blis becomes the only omnichannel DSP that combines T-Mobile's US-based app insights data with real-world movement patterns and verified transactions – layering the strongest predictors of consumer ...