“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Jeff Hirsch, President and CEO, AudienceScience, an online advertising ...

This spring, Rem edy Health Media acquired Vertical Health and added new brands to its network, creating a destination that serves patients and healthcare professionals. One of the benefits of this ...

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, a leading data management platform (DMP) used by the ...

An age-old criticism of media agencies and creative agency relations is that it’s a one-way street, with creative agencies either not having access to or simply ignoring the data available to media ...

Nielsen Holdings plc 's NLSN Data Management Platform (DMP) will now power Panoply Media's Megaphone Targeted Marketplace. The measurement leader announced yesterday that it is helping Panoply Media ...

With the goal of improving the effectiveness of branding and performance marketing, the agreement also provides an exploratory framework for future collaboration between the two by leveraging both ...