Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...

As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effective data-driven campaigns. How do you capture all ...

On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack ...

At some point, any meaningful examination of marketing strategy leads to a quantitative assessment of data... its sources, its quality, and its usefulness. There are also qualitative considerations.

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

Marketers are busy tuning up their data management platforms and optimizing their DMPs to deliver better results. No two DMPs share quite the same strategic objectives, which can include… Pulling ...

Data Management Platform Market Synopsis: In its research report, Market Research Future (MRFR), highlights that the global market 2020 is slated to grow exponentially over the review period, securing ...

A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different. The modern connected customer has completely redefined the relationship between brands and ...

In the alphabet-soup online advertising world we live in, the latest acronym to join DSPs, SSPs, IOs and RFPs in our lexicon is "DMP." As with many of the new and similarly labeled ad products, ...