For far too long, many supply chain leaders have deferred the strategy and operations of customer experience (CX) to commercial and marketing teams. A meaningful opportunity exists though for supply ...

Supply chains have typically been quiet enablers, optimized for cost, consistency, and scale. But in today’s volatile world, supply chains must no longer be designed solely for efficiency; they must ...

Customer experience, or CX, has always been not only a focus of much corporate attention but also the differentiating factor of most successful organizations. What has changed in recent years is the ...

Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...

As supply chain management increasingly integrates advanced technologies and data-driven decision-making, customer fulfillment leaders are transitioning from traditional operational roles to strategic ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

Geoffrey Moore offers perspective on the shift from customer support to customer success. Industry advisor Geoffrey Moore’s strategies for building and transforming companies in an age of disruption ...

The decades-long rush of businesses to digitize their business processes shows no sign of abating. Digital technology has spread across the supply chain and throughout the enterprise—with generally ...