I think it's time that I introduced Sven Esser to you all. I've known him for the past two or so years and have found that he is always thinking about how to take the complex processes that govern how ...

For far too long, many supply chain leaders have deferred the strategy and operations of customer experience (CX) to commercial and marketing teams. A meaningful opportunity exists though for supply ...

Geoffrey Moore offers perspective on the shift from customer support to customer success. Industry advisor Geoffrey Moore’s strategies for building and transforming companies in an age of disruption ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. When virtually every company today says they are customer-centric, ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

The decades-long rush of businesses to digitize their business processes shows no sign of abating. Digital technology has spread across the supply chain and throughout the enterprise—with generally ...

Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...

Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation. As an ecommerce marketer, new customer acquisition and retention are always ...