Intentionality in Q1 will set the sales momentum needed for the whole year. These five moves can ensure leaders and their ...

In the digital era, heightened by AI's influence, I would argue that the lack of a usage-based pricing model hinders businesses. Usage-based pricing—where customers are only charged when they use a ...

Across service companies worldwide, functions like Sales, Professional Services, and Technical Support are converging on a common goal: Customer Success (CS). Increasingly, CS is recognized not only ...

Customer expectations are evolving faster than most CX strategies can keep up. In 2026, speed, personalization, and seamless human-AI collaboration will define the brands customers trust and stay ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would probably pay more but you never tested it. Pricing suddenly feels heavier than ...

Discounting has intuitive appeal. In a crowded market with shrinking discretionary budgets, deals cut through the noise.

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “Marketers Must Shift Their Understanding of Customer ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Amid today’s challenging economic conditions, all businesses — regardless of size or industry — seek to achieve sustainable growth, more closely connect with their customers, and find operational ...