Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Tile, known for its Bluetooth tracking devices, was recently hacked, according to a report from 404 Media. A hacker was able to gain access to Tile's internal tools that are used for processing ...

POWAY, Calif. — First Advantage CREDCO recently announced the introduction of ACT Portfolio Management solutions to help dealers better manage their portfolio, as well as improve their collection and ...

It’s never been more challenging for businesses across industries to maintain a competitive edge. With access to a global marketplace and myriad choices when shopping for products and services, ...

Targeting customers with marketing and customer experiences has never been more daunting with privacy legislation and changes to tracking. As the online world continues to evolve, businesses have ...

Customer experience professionals must be getting better at what they do. They define their biggest challenge as cross-functional communication across business departments, up slightly from 2023. But ...

It’s a simple question, but there’s often a complex answer, especially for employees at FedEx, who handle an average of 16.5 million packages a day. Today, machine learning is making getting those ...

Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that increasing spend on things like ...

With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services. Voice of Customer (VoC) tools are advanced software platforms and ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...