Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that increasing spend on things like ...

Growing your business in 2026 requires more than hard work; it requires clear systems, smart decisions, and a plan that ties ...

Hospitality firms invest large amounts of time, money and energy tracking customers for marketing purposes. Cruise lines, hotels and timeshare companies collect consumer data in order to sell their ...

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, ...

Economy-wide in 2016, ecommerce is forecast to make up 5.4% of the US GDP, with over 70% of American adults shopping online. In addition, with an average annual spend more than $2,960 each in 2015, ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Australian grocery chain giant Coles currently gains valuable data on its customers' purchasing habits, but only if they use the company's loyalty card upon checkout either online or on in-store.

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...

Smartphones, smart TVs, and even smart homes, it seems that everything is connected to the internet these days. It is near impossible to get anything done without Wi-Fi connection or subscribing to ...