The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns. Understanding the various types of customers that you may encounter ...

People are are naturally wired at their very core to hear differently, speak differently, and work differently. You can thank their personality types for that. But get this: People are also wired to ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...