The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Cody Barbo It’s common ...

Consistency is at the heart of successful businesses that place customer satisfaction as a priority. Consumers expect a consistent experience across all brand interactions, whether online, in-store or ...

Your customers aren’t holding back on how they feel about your brand. Even when they’re not telling you their thoughts, they’re giving you clues to their likes and dislikes. But it’s up to you to play ...

When customers give you negative feedback, via survey, tweet, email, text message, phone, Facebook, or in person, your first job is to pacify the complaining customer–immediately. At that initial ...

Is offering a good customer service important? Of course it is. You don’t need me to tell you that, because we all know it already. Although that’s a sure truth, it doesn’t harm anybody to take a look ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

The availability of granular feedback arguably has been the biggest benefit for the customer support team, which is split between a call center at the company’s Los Angeles headquarters and one in the ...

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, ...

Performance reviews can be stressful for both managers and employees, especially without a clear structure. A performance review template provides a consistent framework, ensuring fair and organized ...

Successful companies understand the importance of customer feedback use customer research surveys to garner many types of information from consumers and business customers, explains Toolpack ...