Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Acumen's Growth Accelerator™ service offers the tools, methodology, and expert team needed to help businesses with diverse product or service offerings develop a strategic roadmap for sustainable ...