The retail industry has a pressing focus on personalization strategies and techniques and CDPs are helping deliver better results through improved segmentation. This article is part 3 of a 4 part ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on types of customer segmentation models. It often proves to be ...

Beginners should undertake data science projects as they provide practical experience and help in the application of theoretical concepts learned in courses, building a portfolio and enhancing skills.