LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, has announced the completion of their latest customer segmentation analytics engagement for a banking and insurance ...

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading fintech industry player used ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Overview: AI transforms digital marketing by turning data into actionable insights, boosting targeting, personalization, and ROI.Predictive analytics and real-t ...

The current trend in the financial services industry is using AI technology, which enhances the services provided. Rivalry within the industry forces companies to seek more efficient marketing ...

Data collection and the interconnectivity of the internet with daily life have changed the way businesses get to know their ideal customers. In order to identify who to sell to and how to sell it to ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

When you have a broad base of customers, what are the chances that you’re getting the right target for a particular campaign? Let’s say that you have a broad base of customers who are gardeners. To ...