Browse through almost any business publication today and you will run across dozens of articles on how to make your customers happier — the idea being that a "happy" or "delighted" customer will ...

Hopefully, they will be your smaller customers, but you are going to lose some business every year. We all know that new customers can be hard to come by and are often costly to attract. That’s why it ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...

If you run a subscription-based software company, you may want a customer-retention program that delivers renewals on time, with a price upsell, and with happy customers. However, landing all three is ...