Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong.

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Get ready for your reviews to go through the roofs, your customer loyalty to respond likewise, and your cash registers to start ringing like they’ve never done before. When interacting with a customer ...

Understanding customer churn is critical to sustaining a healthy business. Knowing how and why customers leave and what can be done to win them back underpins efforts to target new markets and product ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...