Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has recently announced the completion of their latest customer relationship management strategy for a fashion ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

Simon Severino is the CEO of Strategy Sprints™. Author of "Strategy Sprints", global speaker on Agile Strategy and Agile Sales. Customer relationship management (CRM) is important in any business as ...

According to Rachel Dorfman, being a member of Bounteous’ customer relationship management strategy team is like being on a team of rowers. “We will not get where we’re going unless we all pull ...

Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 22 min ago By Gillian Follett - 7 hours 4 min ago By Gillian Follett - 8 hours 34 min ago By Tim Nudd - 8 hours 53 min ago ...

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes. Call center management is the backbone of effective customer service operations.

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Editor’s note: The column below is from Len DeCandia, the former CPO at J&J. You can click here to read an interview with DeCandia. The financial crisis of 2009 had two measurable outcomes on business ...