Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relations are the foundation of any business. The more impact a client has on your ...

Todd Defren of the PR firm Shift Communications says, "I've been floored by the amount of "Customer Service" our team now handles. This piece of the job accelerated far faster than I'd expected." Your ...

While there is no universally accepted theory of how businesses should treat customers, many models include several of the same key principles. Understanding some of the cornerstones of customer ...

When Facebook came out, some people thought it was a fad. Today, there are countless social media platforms where brands fight for relevance and engagement. Social platforms are a recognized channel ...

From the spirited Hall of Flowers event in Santa Rosa, California, the clear trajectory of cannabis‘s influence in mainstream pop culture is increasingly evident. Yet, beneath the surface, many brands ...

Today’s consumer is looking for more than just a product to buy or service to use. Consumers today also want an improved customer experience, which can only be achieved through better communication ...

When we hear the term CRM, we typically think of generating leads and bolstering sales funnels, and to be sure, a major benefit of any CRM platform is to build your company’s bottom line by giving you ...

Everyone knows that you have to take care of your customers. However, many business owners forget that they have two kinds of customers, internal and external customers. Internal customers are all of ...

There are three domains of empathy: emotional, cognitive, and compassionate. Mastery of these domains is often shown in the positive feedback and loyalty shown to a brand. If you brand your company as ...

Marketing, customer service and customer engagement professionals looking for a big payday may have to wait a bit, as pay increases for these professionals have dwindled since the start of the year ...