In the post Craft a Killer Elevator Pitch in 6 Easy Steps, I explained how to create a customer focused message. Such messages consist of two parts: A compelling lead-in that states a financial ...

Have you ever spent time on hold with an airline, a credit card company, or your insurance provider? Of course you have, I bet you’re still humming the tune from that hold music you had to listen to.

An error has occurred. Please try again. With a The Portland Press Herald subscription, you can gift 5 articles each month. It looks like you do not have any active ...

StrongView, a provider of email marketing and cross-channel marketing solutions for enterprises, has released Message Studio 8.0, the latest version of its marketing cloud. Message Studio 8.0 features ...

Dan Roy, a former software engineer at Delta, says he witnessed firsthand the challenges companies face when making the shift from an on-premises model to a software-as-a-service business. Accucast, ...