For customers, returns are often when customer experience and loyalty is really tested. A confusing process, long wait times, or inconsistent answers can undo months of brand trust in minutes.

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not only keeps returning but also spreads the word ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long haul. The definition of customer loyalty has evolved dramatically. It's no ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

As consumers demand artificial intelligence (AI) interactions that feel more human, personalised and engaging than ever before, human-centric AI is redefining customer loyalty and becoming a strategic ...