Retailers and brands need to rethink their competitive strategies in the wake of sweeping, reciprocal duties as rising trade policies reshape the global retail backdrop. While moving away from ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Loyalty concept chart hand drawing on blackboard. One of the seismic changes AI has brought to the business world involves consumers’ relationships to brands. This new technology is not only helping ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Tokenized rewards, decentralized tracking, and the promise of global flexibility are all at work in this digital overhaul, which may offer better transparency, user control, and efficiency across a ...