When economies decline, scaling back to ensure survival makes sense. But too often those cuts can be reactionary, targeting customer-facing functions—such as Marketing. Traditionally, leadership has ...

For the past 13 years, I have been leading a software factory built to make travel easier for millions of people around the world. During this time, I have learned the importance of ensuring ...

Intouch Insight Ltd. (TSXV: INX) (OTCQX: INXSF) ("Intouch" or the "Company"), a leader in customer experience measurement solutions, today provided a business update focused on its sales and marketing ...

Prioritize customer needs. A customer-centric approach can help you use customer expectations to guide your CX decisions. Create a service strategy framework. Use AI-powered customer support to ...

Customer insight could, of course, mean anything. With that in mind, David asked Christine to break down the different types of customer insight. “First of all, it’s important to think about what ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

Getting an edge on the competition has forever been a staple of successful business strategy. Instinct suggests cost-cutting and streamlining as the primary considerations, then perhaps innovation and ...

Does your customer experience strategy have a big impact on your bottom line? It should. A thoughtful, dynamic customer experience strategy is at the heart of every bottom-line-boosting CX effort.

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

This launch marks a shift in how marketers utilize AI on a day-to-day basis. Gaining access to the right customer data and insights remains a bottleneck for many teams, slowing decisions and delaying ...

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines ...