James Martin, Ph.D., Associate Dean and Professor of Marketing, John Carroll University When it comes to the innovation process, executives and product developers often come to the conclusion that the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld The role ...

Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

"Customer" — one word that conveys the most important part of any business. Everything in the business world revolves around customers. We care about the number of customers, their loyalty to a brand ...

Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail ...

It’s high time that, in the changing business world at much rapid pace, organizations have the main challenge to adapt and stay relevant with understanding the customer. They are currently challenged ...

I clearly remember standing in the operating room (OR). I was there with our sales representative to observe a case as part of our normal Voice of Customer (VOC) process. I had seen well over 50 ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Powerful experience builder empowers Ficx clients to accelerate development of game-changing digital self-service and agent-led customer experiences SAN FRANCISCO, Sept. 20, 2023 — Ficx, an innovator ...

Every digital product team wants to be customer-driven, but it’s not easy. Here are five steps to ensure you bake in customer feedback from the get-go. They are some of the coolest kids on the ...