Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

CDK launched the Customer Data Platform, unifying fragmented customer information and delivering real-time actionable ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Marketers can move from question to activation faster, creating segments and journeys with greater speed and confidence ...

With the launch of POS360°, CQL continues to expand its unified commerce offering, helping retailers integrate Shopify POS ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Fragmented systems = frustrated customers. Here’s how to unify your CX with tools you already have and AI that actually helps. AI adds context. Unified profiles powered by AI help teams act on ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

Kroger leverages customer data into a lucrative business; Kroger’s “precision marketing” division sells customer data to other companies for marketing and advertising purposes. Kroger’s “alternative ...

Celerant Technology, a leading provider of unified retail commerce solutions, will showcase its expanded Customer Engagement ...