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New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

ISO/IEC 27018 implementation underscores 8x8’s commitment to responsible data practices and trust in cloud communications Reinforcing its commitment to protecting customer data, 8x8, Inc. (NASDAQ: ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

ISO/IEC 27018 implementation underscores 8x8’s commitment to responsible data practices and trust in cloud communications ISO/IEC 27018 establishes strict requirements for how cloud service providers ...

Data privacy is at a turning point. While global regulations like GDPR once set a (relatively) clear path forward, privacy laws in the U.S. have fractured into a patchwork of state-by-state rules and ...

While brands are chasing customer data to deliver more value, consumers are drawing firmer privacy boundaries, according to the PwC 2025 Customer Experience & Loyalty Survey. Results show a ...

23andMe’s weekend bankruptcy filing has ignited concerns among consumers who provided the company with their genetic information and reignited discussions on data privacy among policymakers and ...

KNOXVILLE, Tenn. (WVLT) - The car you drive everyday could be collecting data on you every time you get behind the wheel, then sending that data to brokers, governments and insurance providers. A WVLT ...