Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...

In the last few years, enterprises have added several tools to their IT data integration toolbox to improve the return on their CRM investments. But most of these companies have not achieved a simple ...

Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices. The pandemic has pushed companies to ...

In the digital world, companies often have data stored across multiple platforms and systems. They must then be able to successfully integrate and analyze this data if they want to make informed ...

Garbage in, garbage out as they say. However, poor quality data is no joke, today it costs the U.S. economy trillions. There is an old saying that dates back to the early days of computing that has ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, VP and analyst at Gartner, ...

Data Integration vs ETL: What Are the Differences? Your email has been sent If you're considering using a data integration platform to build your ETL process, you may be confused by the terms data ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The modern business world is driven by data ...

PALO ALTO, Calif., Dec. 11, 2025 (GLOBE NEWSWIRE) -- Denodo, a leader in data management, today announced that Gartner ® has positioned the Company as a Leader for the sixth consecutive year in its ...