Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

If you’re not tracking customer behavior on your websites & apps, you’re missing crucial signals. Digital experience analytics generates those insights for you. Consumers continue to flock to websites ...

Key Takeaways AI helps businesses quickly and clearly understand customer data.It predicts what customers may do next, ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Data analytics has become one of the most powerful advantages a startup can build. Founders who focus on the right signals and act quickly on insights are creating leaner, faster-growing companies ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Collaboration Expands Access to Leading Cross-Industry Consumer Datasets to Drive Seamless Integration with Predictive Models and AI-Powered Solutions Launching with a focus on the insurance and ...

"We have eliminated the guesswork from retail by building our product selection around verified customer interest. Every item in our catalog is there because the data told us it should be, and that ...