Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

If you’re not tracking customer behavior on your websites & apps, you’re missing crucial signals. Digital experience analytics generates those insights for you. Consumers continue to flock to websites ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever OAKLAND, CA, April 20, 2020 – Four out of ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the release of its latest success story that highlights how a banking client benefitted from user behavior analytics.

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

MELVILLE, N.Y.--(BUSINESS WIRE)--Verint ® Systems Inc. (Nasdaq: VRNT), The Customer Engagement Company ™, today announced the addition of Digital Behavior Analytics to its Experience Cloud solution, ...

J.D. Power, a data analytics company, has partnered with Databricks, a data and artificial intelligence company, to bring its customer behavior datasets to the Databricks Marketplace using Delta ...

Traditionally, companies gather customer feedback and measure sentiment in a variety of ways, from surveys to satisfaction scores to support calls and focus groups. While these are important to ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. When it comes to marketing, historical data should always be a driver ...