Correlation can look convincing in dashboards. Without causal analysis, organizations risk optimizing for the wrong signals.

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Analytics is at the heart of every marketing decision, and the use of customer information to derive insights has completely changed. Marketing organizations are now beginning to realize the benefits ...

Modern data tools and analytics workloads may be the key focus for Hewlett Packard Enterprise Co.’s Ezmeral software platform, but the primary driver is customer choice. By building a software ...

Customer service and support leaders cited customer data and analytics as their top priorities for achieving organizational goals in 2023, according to a survey from Gartner. In the survey, 84 percent ...

Avis Budget Group, a global leader in the car rental and mobility space, has long served millions of customers through brands like Avis, Budget, and Zipcar. With a footprint across 180 countries and a ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...

We're currently living in an age of information overload. As much as we want to move past it, our behaviours and interactions with digital technologies fundamentally changed throughout Covid. We’ve ...

Emplifi, a leading social media marketing platform, today announced the winners of its annual Emplifi Excellence Awards, a global awards program recognizing top performers in the customer engagement ...

PLEASANTON, Calif.--(BUSINESS WIRE)--Medallia, Inc., the global leader in customer and employee experience, today announced that it has been named a Strong Performer in The Forrester Wave™: Customer ...

SAN FRANCISCO--(BUSINESS WIRE)-- Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced it has been named both a Leader and a Customer Favorite in The Forrester Wave™: ...