Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help. Automated sentiment analysis can provide actionable ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

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In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

PHILADELPHIA--(BUSINESS WIRE)--Predictive customer analytics company Theta today released its updated analysis and Customer-Based Corporate Valuation® (CBCV) of U.S.-based online eyewear retailer ...