Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

LONDON--(BUSINESS WIRE)--A renowned customer intelligence solutions provider, Infiniti Research, has recently announced the completion of their new customer satisfaction analysis engagement for a home ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Open text analysis empowers companies to harness AI, scale insights and deliver better customer experiences to improve retention and growth. Delivering superior customer experiences (CX) is a powerful ...

(By Loyd Ford) Whether you have used one for decades or maybe it’s new to you or your team, having and using a strong customer needs analysis is key to building relationships and being a problem ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Understanding customer feedback is important to improve products and services, enhance customer satisfaction, and drive business growth. Several customer feedback analysis tools have emerged to help ...