When Justine Tiu and Adrian Zhang launched their crochet-kit business, The Woobles, in 2020, their product resonated with a newly homebound population that wanted to craft, and wanted it to be easy.

Crochet is all the rage these days. The hobby, I know from personal experience, is soothing and satisfying. So it’s not surprising that people absolutely love it. And now, if you’re a nerd and you ...